What makes each text persuasive? What makes them trustworthy and ethical or not?
What is the rhetorical situation of the Lou Gehrig Speech? (SOAPS, p. 5)
Do a SOAPS chart for the 9/11 speech or the Lou Gehrig speech. How are the three appeals at work?
Page 7-9: The three appeals
pp. 8-9 automatic ethos vs building ethos
Ethos as the credibility of the speaker or the shared values/ethics of speaker and audience
Homework: Finish reading to the top of page 21 in Chapter 1 of The Language of Composition
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